The gist >
Storyteller with
strategic inclinations
My work is a synthesis of wordcraft and strategy.
With a degree in literature and creative writing, and a post-graduate education in literary non-fiction, I worked as a journalist, ghostwriter, and development editor. It was the latter that serendipitously led to my first copywriting gig.
Over the years, my compulsive curiosity, cognitive flexibility, and obsessive focus on objective led me to strategy. Today, I lead cross-functional teams that refine brands forward. This starts with asking the right questions, getting at what’s most true for the business and their customers, and making sure big ideas translate to effective work.
I’ve worked on rebrands and brand evolutions, verbal identities, campaigns, go-to-market strategies, and EVPs for a diversity of global brands at agencies like Siegel + Gale, co:collective, and Johnson + Wolverton. Most recently I was Head of Strategy at a B2B agency, leading the firm’s strategy, communications, and culture practices.
Select clients include FedEx, Polestar, IBM, R1 RCM, The CW, Bloomberg, Exelon, BBC America, Inova, Zai Lab, and others.
Based in New York’s Hudson Valley.